Which of the following global software and consulting firms announced the acquisition of Brilliant Basics, a product design and customer experience company?

Introduction / Context:
Corporate acquisitions are common topics in business and economy sections of competitive exams. They signal strategic moves by companies to strengthen capabilities in new areas such as design, consulting or digital services. This question asks about the purchase of Brilliant Basics, a product design and customer experience firm, by a major software company, testing your awareness of important mergers and acquisitions involving Indian information technology giants.

Given Data / Assumptions:
- Brilliant Basics is described as a product design and customer experience company.
- The question asks which software firm announced its acquisition.
- Options include Infosys, Google, Tata Consultancy Services, Wipro and Accenture.
- We assume the deal is part of a strategy to boost digital and user experience services.

Concept / Approach:
The key concept is to link specific acquisitions with the strategic priorities of each firm. Infosys and other Indian companies have invested heavily in digital experience and design studios to compete globally. By tracking headlines about such acquisitions, you can quickly answer questions like this. Even if you do not remember the exact date, associating the name Brilliant Basics with Infosys is the crucial step.

Step-by-Step Solution:
Step 1: Recall news articles about Infosys acquiring a London based product design and customer experience agency named Brilliant Basics. Step 2: Recognise that this acquisition was positioned as part of Infosys digital services and innovation strategy. Step 3: Compare this with the activities of Google, Tata Consultancy Services, Wipro and Accenture, which have made other acquisitions but were not linked to this specific company. Step 4: Note that Tata Consultancy Services and Wipro usually focus on organic development or different targets, and Brilliant Basics does not feature prominently in their acquisition lists. Step 5: Conclude that Infosys is the correct answer.

Verification / Alternative check:
As an alternative check, think about the pattern of recent Infosys acquisitions aimed at strengthening digital experience consulting, such as buying design studios and innovation hubs. The name Brilliant Basics fits the kind of boutique design firm that an Indian IT services major would acquire to improve front end capabilities for global clients. Matching the descriptive phrase product design and customer experience company with this pattern confirms that Infosys announced the acquisition.

Why Other Options Are Wrong:
Google acquires many technology startups but is more focused on core products, artificial intelligence and platforms rather than a separate customer experience agency of this size that is highlighted in Indian business exams.
Tata Consultancy Services is a large Indian IT services firm but was not the buyer in this specific deal related to Brilliant Basics.
Wipro has its own set of acquisitions, including design firms, yet major exam oriented reports name Infosys as the company that purchased Brilliant Basics.
Accenture frequently acquires digital and experience agencies worldwide, but the exam question you see refers specifically to a widely covered Infosys transaction.

Common Pitfalls:
A typical mistake is to choose Accenture or Wipro because they are strongly associated with consulting and digital design. Another error is to mix up different acquisitions and misattach the name Brilliant Basics to some other deal you have read about. To avoid confusion, maintain a short list of high visibility acquisitions by major Indian IT firms, especially when they are part of a current affairs compendium, and revise them regularly.

Final Answer:
The software firm that decided to acquire Brilliant Basics, a product design and customer experience company, is Infosys.