Statement & Assumption — Advertisement: “Use Riya cold cream for a fair complexion.” Which assumptions are implicit? I. People like to use creams to achieve a fairer complexion. II. People are easily fooled by advertisements. III. People respond to advertisements.

Introduction / Context:
The cosmetic ad links product use to a desired outcome (fairer complexion). We identify the minimal premises that justify running the ad.

Given Data / Assumptions:

• There is a segment that desires a fairer look and uses topical products.
• Advertising is worth the spend only if audiences respond.

Concept / Approach:
Assumption I is implicit: the ad targets demand for complexion enhancement via creams. Assumption III is implicit: the advertiser expects some response. Assumption II is not necessary; believing that “people are easily fooled” is neither required nor prudent—ads can persuade without implying gullibility.

Final Answer:
Both I and III are implicit