Advertising and Media problems
- 1. Dynamic remarketing lets an advertiser
Options- A. Re-run ad to increase the volume of people who will see it.
- B. Show prior visitors to his site ads that are based on products or services they saw on the site.
- C. Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC.
- D. Engage visitors to the website by opening a chat session. Also asked in: AIEEE, Bank Exams, Analyst, Bank Clerk
Correct Answer: Show prior visitors to his site ads that are based on products or services they saw on the site.
- 2. How would you design and promote an advertising campaign? Discuss
Correct Answer: An advertisement campaign must comprise of the following: - A solid marketing plan - Advertising budget - Media buying and planning - Choosing the right target audience - Selection of relevant advertising medium - Consistency in campaign theme - Frequency
- 3. Why are commercial advertisements made?
Options- A. To convince the viewer to buy a product
- B. To confuse the viewer about the different products in market
- C. To dissuade the viewer from buying a product
- D. To highlight the flaws of a product Also asked in: AIEEE, Analyst
Correct Answer: To convince the viewer to buy a product
Explanation:
Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.
* It is very important for a business to have its goods and services known to the public.
* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.
- 4. Which describes how media and networks interact? Discuss
Correct Answer: Media and networks are connected in such a way that the consumer receives the effective information Media goes into different networks
- 5. You can use display planner to
Options- A. add ads
- B. research keywords
- C. display network
- D. All of the above Also asked in: AIEEE, Database Administrator, IT Trainer, Network Engineer
Correct Answer: display network
Explanation:
Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.
- 6. Higher Quality Scores typically result in
Options- A. faster delivery of daily budget
- B. higher costs and lower ad positions
- C. lower costs and better ad positions
- D. less overall impressions Also asked in: Analyst, IT Trainer
Correct Answer: lower costs and better ad positions
Explanation:
Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
- 7. By monitoring ad campaign performance, an advertiser may obtain the information needed to
Options- A. determine if campaigns are meeting overall marketing and conversion goals
- B. create additional AdWords accounts for low-performing keywords
- C. compare campaign performance to that of individual competitors
- D. create duplicate ad groups with identical keywords and different ad variations Discuss
Correct Answer: determine if campaigns are meeting overall marketing and conversion goals
Explanation:
By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.
- 8. You can use Keyword Planner to identify
Options- A. Determine which Google Ads experience you're using.
- B. Which text ads are performing best based on your keywords
- C. Webpages where ad can appear based on your keywords
- D. The amount of traffic potential keywords might get Also asked in: Analyst, Database Administrator, IT Trainer
Correct Answer: The amount of traffic potential keywords might get
- 9. With YouTube Analytics, you can track metrics on
Options- A. TrueView ad skip rates
- B. Playback locations
- C. Cost-per-channel visit
- D. All of the above Also asked in: Database Administrator, IT Trainer
Correct Answer: All of the above
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