Strategic mindset for integration: which way of thinking best facilitates achieving a single, integrated information system across the enterprise?

Introduction / Context:
When organizations aim to build a single, integrated information system, they need a unifying philosophy that aligns processes, data, and technology with stakeholder needs. In business schools, the “marketing concept” is often defined as a customer-oriented, integrated effort to satisfy needs profitably. That word “integrated” matters; it implies cross-functional coordination and shared information—precisely the mindset required to create enterprise-wide systems rather than siloed applications.

Given Data / Assumptions:

• The question asks for a way of thinking that facilitates an integrated information system.
• Options are marketing-related terms with different scopes and meanings.
• We assume an enterprise seeking coherence across departments and data flows.

Concept / Approach:
The marketing concept stresses total integration of organizational activities around customer needs. Translating that to systems: a single source of truth, shared data definitions, and cross-functional workflows are central. In contrast, the “marketing mix” (product, price, place, promotion) is a tactical toolkit; “marketing grid” and “marketing matrix” are analysis devices, not enterprise philosophies. Therefore, the philosophy most aligned with integration is the marketing concept.

Step-by-Step Solution:

Verification / Alternative check:
Standard definitions describe the marketing concept as organization-wide integration to satisfy customers. Integrated information systems are a practical expression of that philosophy in data and process terms.

Why Other Options Are Wrong:

• Marketing mix: tactical levers; does not inherently mandate enterprise integration.
• Marketing grid / matrix: analytic devices, not integration philosophies.
• None of the above: incorrect because the marketing concept fits well.

Common Pitfalls:
Confusing tools for strategy; mistaking tactical frameworks for a unifying enterprise philosophy that drives systems integration.

Final Answer:
marketing concept