Marketing planning scope: Marketing planning typically addresses which of the following areas within a firm’s go-to-market strategy?

Introduction / Context:
Marketing planning links market analysis to action: selecting segments, allocating budgets, and orchestrating channels and promotions. The question highlights three concrete planning areas and asks whether they fit within the marketing plan’s remit. Understanding the breadth of marketing planning is crucial for MIS designers who must support these decisions with timely information.

Given Data / Assumptions:

• Advertising placement is part of the promotion mix.
• Consignment contracts affect channel policy and pricing strategy.
• Sales force size and deployment affect coverage and revenue.

Concept / Approach:
Marketing planning coordinates product, price, place, and promotion decisions. It also includes sales management (territories, quotas), channel arrangements (including consignment), and media planning. Therefore, all listed items fall squarely within marketing planning activities and are interdependent in the overall plan.

Step-by-Step Solution:
Map each listed activity to the 4Ps and sales management.Confirm each is a standard marketing planning task.Select “All of the above.”

Verification / Alternative check:
Marketing management texts include media planning, channel contracts, and sales force design as core planning decisions supported by market research and forecasting.

Why Other Options Are Wrong:
Choosing any single item understates the scope of marketing planning, which integrates multiple levers for impact.

Common Pitfalls:
Treating advertising as the entirety of marketing; it is one component among many interrelated decisions.

Final Answer:
All of the above