Match target customers (families with children) and convenient access with the proposed locations.
Given data
Desired: near or not far from center; high relevant foot traffic; child-centric surroundings beneficial.
Concept/ApproachPrioritize proximity plus adjacency to schools/child attractions that naturally drive toy demand.Step-by-Step evaluation1) Option B: Near main street; opposite an elementary school; next to an ice cream shop ⇒ high target traffic.2) Option A: Central but demographic is childless professionals — weak relevance.3) Option C: Farther (ten blocks), quiet residential — low foot traffic.4) Option D: Outskirts with pharmacy/dry cleaner — low kid-focused flow.Verification/AlternativeRetail principles favor co-location with complementary kid destinations (schools, treats) for impulse and convenience buys.Common pitfallsChoosing the most central site without considering customer fit and daypart footfall.Final AnswerShop near school and ice cream store (Option B)
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