Small-business marketing strategy for a specialty bakery: choose the best tactic to increase <em>daily</em> footfall and recurring purchases when the brand is perceived as only for special occasions

Given data

• Problem: Perception = 'special occasions only' → low daily traffic.
• Goal: Drive everyday purchases (bread, rolls, pastries).

Concept/Approach (why this method)

Use positioning and message–market fit: communicate everyday product lines and value to shift mental availability from rare events to routine buying.

Step-by-Step reasoning
1) Options A & B reinforce the 'special occasion' frame (wedding/anniversary/Bridal Expo), not daily buying.2) Option D changes location but not perception or product awareness; costly and speculative.3) Option C directly advertises daily staples (breads), repositioning the shop for frequent visits → best fit to the stated research finding.

Verification/Alternative

Messaging salience for routine needs (bread) increases purchase frequency; channel (local paper) reaches nearby residents who shop daily.

Common pitfalls

• Confusing demand generation for weddings with everyday demand shaping.

Final Answer
Run local newspaper ads highlighting the bakery's wide array of daily breads and everyday items