Difficulty: Easy
Correct Answer: top-level managers
Explanation:
Introduction / Context:
Environmental scanning collects external information about markets, regulation, competitors, and technology. This information shapes long-term direction, positioning, and risk management. The question asks which managerial level depends most on such information.
Given Data / Assumptions:
Concept / Approach:
While all levels benefit from context, top-level managers rely most heavily on environmental information to make strategic choices (entry/exit, mergers, R&D investments, capacity, and partnerships). Their decisions have long horizons and high uncertainty, requiring continuous external scanning.
Step-by-Step Solution:
Match information type (external, long-horizon) to managerial level (strategic).Recognize that top management is responsible for enterprise direction.Select “top-level managers.”
Verification / Alternative check:
Strategic management frameworks (PESTEL, five forces) are explicitly top-management tools for environmental analysis.
Why Other Options Are Wrong:
Common Pitfalls:
Confusing internal performance reports with external scanning; neglecting weak signals from the environment until they become crises.
Final Answer:
top-level managers
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