Google Certification Questions

• What is the formula for ranking keyword-targeted ads on the Search Network?
• What is one way to limit a user's access to only a specific number of accounts in the MCC?
• What are some recommendations for increasing Quality Score for a keyword?
• Dynamic Search Ads would be most helpful for
• What happens when the Quality Score of a keyword is increased?
• What are the minimum requirements to run an ad on the Search Network?
• When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?
• When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?
• What happens to the rest of your Google products if you change your password for AdWords?
• Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?
• Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?
• How are +1s calculated for your ad and Google+ page when using the social extension on your ads?
• What can a location extension do?
• What is the effect of including both keywords and placements in an Ad Group on the Display Network?
• What should you use Ad Groups for?
• When is Cost Per Thousand Impressions (CPM) bidding not available?
• Why is it important to monitor ad campaign performance?
• What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?
• If you have a keyword with a low CTR, what can you expect?
• What is one way you can increase CTRs?