Difficulty: Easy
Correct Answer: HDFC Bank
Explanation:
Introduction / Context:
Brand ranking questions are very common in banking and general awareness sections of competitive exams. The WPP BrandZ Top 50 Most Valuable Indian Brands report 2017 listed the strongest brands in India across all sectors. This question specifically asks which bank occupied the number one position in that list, so you must recall or logically connect which Indian bank has built the largest and most valuable brand in recent years.
Given Data / Assumptions:
- The question refers to the WPP BrandZ Top 50 Most Valuable Indian Brands report for the year 2017.
- The options are four major Indian banks: ICICI Bank, HDFC Bank, SBI Bank and Kotak Mahindra Bank.
- We must identify which bank was ranked number one in that particular brand ranking for India.
Concept / Approach:
BrandZ is a well known global brand valuation study that measures brand equity based on financial data and consumer perception. In 2017, the Indian edition of this report highlighted which brands had the highest brand value in the country. HDFC Bank has consistently been recognised as one of the most valuable Indian brands because of its strong retail presence, high quality of service, stable financial performance and very visible marketing campaigns. While State Bank of India has a massive customer base and long history, the report evaluates brand value rather than only size. This subtle difference explains why HDFC Bank often comes out ahead in such rankings.
Step-by-Step Solution:
Step 1: Note that the question is about the year 2017 and about the BrandZ Top 50 Most Valuable Indian Brands list.
Step 2: Recall which bank brand has frequently been highlighted in news and reports as the most valuable Indian brand, especially around 2016 to 2018.
Step 3: Identify that HDFC Bank has repeatedly topped the BrandZ India rankings as the most valuable Indian brand.
Step 4: Compare with other options. ICICI Bank, SBI Bank and Kotak Mahindra Bank are important, but they were placed lower in the same report.
Step 5: Conclude that HDFC Bank is the correct choice for the bank ranked number one in the BrandZ Top 50 list for India in 2017.
Verification / Alternative check:
A quick way to verify is to remember common current affairs notes. Many exam preparation materials, banking awareness capsules and business newspapers highlighted the news that HDFC Bank topped this brand ranking in 2017. If you recall reading that HDFC Bank was rated as the most valuable Indian brand, that directly confirms this answer. No similar headline talked about ICICI Bank, SBI Bank or Kotak Mahindra Bank being number one in that specific BrandZ report for that year.
Why Other Options Are Wrong:
Option A (ICICI Bank) is a strong private sector bank but it did not secure the top position in the BrandZ 2017 India list.
Option C (SBI Bank) is the largest public sector bank by network and customers, yet its brand value ranking in this specific report was below that of HDFC Bank.
Option D (Kotak Mahindra Bank) is a fast growing bank with a strong brand, but it was not ranked number one in the BrandZ Top 50 Most Valuable Indian Brands report 2017.
Common Pitfalls:
Many candidates assume that the largest bank by branch network or by number of customers must also have the highest brand value. However, brand valuation considers profitability, customer perception, strength of marketing and consistency in performance. Another mistake is to confuse different brand ranking studies and different years. Always pay attention to the exact report name and year given in the question. Here the key words are WPP BrandZ, India and 2017, which clearly point towards HDFC Bank at the top position.
Final Answer:
The correct answer is HDFC Bank, which was ranked number one in the WPP BrandZ Top 50 Most Valuable Indian Brands report 2017 for India.
Discussion & Comments