Which Indian bank launched the unified integrated application YONO (You Need Only One) offering a wide range of financial and lifestyle products in a single platform?

Introduction / Context:
Digital banking platforms are frequent topics in banking awareness. YONO, an acronym for You Need Only One, is a flagship digital initiative that combines banking, investment, insurance and lifestyle shopping on a single app. Remembering which bank launched YONO is necessary for many competitive exams, especially those related to banking and financial services.

Given Data / Assumptions:

- The product is a unified integrated application named YONO.

- YONO stands for You Need Only One and bundles financial and lifestyle products.

- The options are SBI Bank, ICICI Bank, IDBI Bank and HDFC Bank.

- We must identify the bank that launched this application.

Concept / Approach:
State Bank of India is India largest public sector bank and has invested heavily in digital channels to compete with private sector banks and new payment platforms. YONO was launched as its umbrella digital platform, positioning itself as a one stop solution for banking, shopping, ticket booking, insurance and investment products. The branding You Need Only One clearly signals that customers can do most financial and daily life transactions through SBI digital ecosystem. No other bank uses the YONO name for its app, so associating YONO directly with State Bank of India is the correct approach.

Step-by-Step Solution:
Step 1: Focus on the keyword YONO and expand it mentally to You Need Only One. Step 2: Recall television advertisements and digital campaigns where this tagline appears along with the familiar blue SBI logo. Step 3: Link the concept of a single integrated app for banking and lifestyle services to State Bank of India digital strategy. Step 4: Confirm that no similar product from ICICI Bank, IDBI Bank or HDFC Bank uses this exact name. Step 5: Choose SBI Bank as the correct option.

Verification / Alternative check:
If you or someone you know uses SBI net banking or mobile banking, you may have seen YONO integrated into those services. SBI often promotes YONO as its flagship app on account statements, ATM screens and marketing material. This real life exposure reinforces that YONO is an SBI product. Many exam preparation books also list YONO under important banking apps, clearly tagging it to State Bank of India.

Why Other Options Are Wrong:

Option B (ICICI Bank) has its own mobile banking apps and digital platforms but does not use the YONO branding.

Option C (IDBI Bank) offers digital services but is not associated with a unified integrated app named YONO.

Option D (HDFC Bank) is known for net banking and mobile banking apps such as PayZapp but not for any app with this exact name.

Common Pitfalls:
Students sometimes confuse various app names because many banks use catchy acronyms. To avoid this, it is helpful to prepare a short table with bank names and their signature apps, such as SBI with YONO, ICICI with iMobile, and so on. Another mistake is to assume that only private banks create modern digital platforms, but public sector banks like SBI have also rolled out innovative solutions.

Final Answer:
The correct answer is SBI Bank, which launched the unified integrated application YONO (You Need Only One).