Statement & Assumption — A bank advertisement states: “Want to open a bank account? Just dial our ‘home service’ and we will come to your doorstep.” Which assumptions are implicit? I. There exists a segment of people who prefer or require account-opening service at home. II. Banking has become highly competitive nowadays.

Difficulty: Easy

Correct Answer: if only Assumption I is implicit

Explanation:


Introduction / Context:
The bank promotes a doorstep account-opening “home service.” We test which background beliefs are necessary for this ad to make sense.


Given Data / Assumptions:

  • A convenience feature (doorstep onboarding) is being marketed.
  • Target audience: prospects who value home service.


Concept / Approach:
For such an offer to be rational, the bank must believe that some customers value or need the service (Assumption I). The ad does not require an assumption about overall market competitiveness (Assumption II), even if it is plausibly true in general.


Step-by-Step Solution:
Assumption I: Necessary—without a home-service-seeking segment, the proposition lacks commercial point.Assumption II: Not necessary—competitive intensity may motivate the campaign, but the ad’s sense does not depend on proving competition.


Verification / Alternative check:
Even in less competitive markets, convenience features can be offered to attract or enable specific customer groups.


Why Other Options Are Wrong:
“Either” is too broad; “II only” ignores the direct audience-fit premise.


Common Pitfalls:
Confusing plausible market context (competition) with a logically necessary assumption for the specific ad.


Final Answer:
if only Assumption I is implicit

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