Statement:\nCompany X has marketed its product with the line: “Go ahead and purchase it, if price and quality are your considerations.”\n\nConclusions:\nI. The product must be good in quality.\nII. The price of the product must be reasonable.

Introduction / Context:
Advertisements often encode claims about product attributes. Here, the call-to-action ties purchase to two considerations—price and quality—implying that both will satisfy a discerning buyer. We must read what the message commits to within the text itself.

Given Data / Assumptions:

• Company X urges purchase conditioned on concern for price and quality.
• In standard reading, such an appeal asserts that the product meets these considerations favorably.
• There is no counter-qualifier limiting the claim to only one attribute.

Concept / Approach:
If the marketing line sets price and quality as the buyer’s decision criteria and still urges purchase, the implied claim is that the product is of good quality and reasonably priced. Therefore both conclusions follow from the semantics of the appeal.

Step-by-Step Solution:
1) Interpret “if price and quality are your considerations” as “we satisfy these.”2) Hence, I (good quality) follows.3) And II (reasonable price) follows.

Verification / Alternative check:
Were the product poor in quality or overpriced, anchoring the ad to those very criteria would be self-defeating; thus the intended message entails both positive claims.

Why Other Options Are Wrong:
Only I or only II under-reads the coupled criteria; “neither” contradicts the clear persuasive structure.

Common Pitfalls:
Overly skeptical readings that deny any implication; while ads can exaggerate, this question asks what follows from the statement’s own logic.

Final Answer:
If both I and II follows.