Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?

More Questions from Google Certification

• What is the effect of including both keywords and placements in an Ad Group on the Display Network?
• Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?
• What is keyword contextual targeting?
• Why is it a bad idea to duplicate keywords in multiple Ad Groups?
• If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?
• How does the AdWords system decide which ad language to target?
• What is a primary benefit of location targeting?
• Where can an advertiser change the location targeting of an ad?
• What is one benefit of My Client Center?

Discussion & Comments