The well-known oral care brand Oral-B is currently owned by which multinational company?

Introduction / Context:
Brand ownership in the fast-moving consumer goods (FMCG) sector changes over time due to mergers and acquisitions. Oral-B is one of the most famous global brands in the oral care segment, producing toothbrushes and other dental hygiene products. General knowledge exams frequently test whether candidates can correctly match well known brands with their current parent companies. This question asks which multinational company owns the Oral-B brand today.

Given Data / Assumptions:

• Brand: Oral-B, known for toothbrushes and oral care products.
• Options: Procter and Gamble, Colgate, Gillette, Reckitt Benckiser.
• We use the modern accepted ownership status: Oral-B is a brand of Procter and Gamble.

Concept / Approach:
Historically, Oral-B was once associated with Gillette, but Procter and Gamble acquired Gillette and its brands. As a result, Oral-B became part of the Procter and Gamble brand portfolio. The correct approach is to recall the outcome of these acquisitions and identify the current parent company that manages the Oral-B brand globally.

Step-by-Step Solution:
Step 1: Recognise that Oral-B appears on toothbrushes, electric brushes, and other oral care products. Step 2: Recall that Procter and Gamble is a large FMCG company with many personal care and household brands, including several oral care lines. Step 3: Remember that Gillette was acquired by Procter and Gamble, and Oral-B came into P and G's portfolio through that acquisition. Step 4: Colgate is a separate competitor brand and not the owner of Oral-B. Step 5: Reckitt Benckiser is known for other health and hygiene brands but not for owning Oral-B. Step 6: Therefore, the correct answer is Procter and Gamble.

Verification / Alternative check:
If you look at recent packaging, company websites, or standard business awareness notes, Oral-B is clearly listed as a Procter and Gamble brand. Many competitive exam question banks also update this association and specify Procter and Gamble as the correct owner of Oral-B.

Why Other Options Are Wrong:
Colgate: This is a direct rival brand that markets its own toothpaste and toothbrushes and does not own Oral-B. Gillette: Although historically linked, after acquisition Gillette brands are under the Procter and Gamble umbrella, and the current owner is P and G. Reckitt Benckiser: This multinational is associated with cleaning and health segment brands such as Dettol and Harpic, not Oral-B.

Common Pitfalls:
The main confusion occurs when students remember older associations and pick Gillette. To avoid this, it is important to distinguish between historical ownership and current parent company status. A helpful technique is to revise recent major acquisitions in the FMCG sector and update older mental notes, ensuring you remember that Oral-B now sits within the Procter and Gamble portfolio.

Final Answer:
The Oral-B oral care brand is owned by Procter & Gamble.