Difficulty: Easy
Correct Answer: All are implicit
Explanation:
Introduction / Context:
The advertisement positions a chocolate brand as an “ideal” gift for loved ones. We must uncover which assumptions must hold for this persuasive message to resonate with its audience.
Given Data / Assumptions:
Concept / Approach:
Advertising arguments rely on social norms and category acceptability. If gifting to loved ones were not common (I), the pitch would miss its context. If advertising could not influence buyers (II), running the ad would be futile. If chocolate were not a recognized gift item (III), the “ideal gift” claim would fail.
Step-by-Step Solution:
Verification / Alternative check:
Common gifting occasions (birthdays, anniversaries, festivals) routinely feature chocolates, supporting the trio of assumptions.
Why Other Options Are Wrong:
Common Pitfalls:
Underestimating how ads depend simultaneously on norms, influence pathways, and product–occasion fit.
Final Answer:
All are implicit
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