Difficulty: Medium
Correct Answer: Only I and II are implicit
Explanation:
Introduction / Context:Airline ads promise an enjoyable experience to persuade potential travelers. We must determine which assumptions are necessary. Typically, an ad presumes its ability to attract customers and taps into a universal preference for comfort, without needing to claim rivals lack such features.
Given Data / Assumptions:
Concept / Approach:An implicit assumption must be indispensable to the persuasion attempt. Influence (I) and preference for comfort (II) are central. However, exclusivity against competitors (III) is not necessary; a brand can still advertise shared benefits and compete on perception or degree.
Step-by-Step Solution:
Negate I: If ads never attract passengers, the ad is pointless → I is necessary.Negate II: If people do not care about an enjoyable flight, the message loses appeal → II is necessary.Negate III: Even if competitors offer similar amenities, advertising remains useful (positioning, awareness). Thus III is not necessary.Verification / Alternative check:Brands routinely advertise benefits that are not strictly unique but are still persuasive when framed compellingly, confirming that I and II suffice.
Why Other Options Are Wrong:
Common Pitfalls:Believing an ad must assume uniqueness; many campaigns compete on parity features but better promise or service.
Final Answer:Only I and II are implicit
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