Critical Reasoning — Assumptions Advertisement: “Get rid of your past for future—get our new-generation fridge at a discount in exchange for your old one.” Which assumptions are implicit in the copy?

Introduction / Context:This is a marketing message for an “exchange offer” where customers get a discount on a new refrigerator when they surrender an old one. We must uncover the beliefs behind the ad’s persuasion attempt.

Given Data / Assumptions:

• I: The sales of the new fridge may increase in the coming months (i.e., the promotion will boost adoption).
• II: People prefer to exchange future with past.

Concept / Approach:Advertising assumptions usually include that the offer will influence customer behavior. Figurative phrases (“get rid of your past”) should not be over-literalized to bizarre meanings like II.

Step-by-Step Solution:1) The ad deploys a trade-in incentive; the underlying belief is that this will spur purchases (I). Without that assumption, the promotion would be pointless.2) II is a misread of the rhetoric. No marketer assumes people literally prefer trading “future with past.” The phrase simply urges upgrading; it does not state human preferences in that absurd form.3) Negating I (“this will not help sales”) undermines the rationale for running the campaign, proving I is necessary. Negating II has no effect on the logic.

Verification / Alternative check:Exchange offers are classic sales accelerators; their effectiveness is the campaign’s tacit premise.

Why Other Options Are Wrong:

• Only II / Both / Either / Neither: Each either misinterprets the copy or denies the obvious sales intent.

Common Pitfalls:Do not over-literalize metaphors used in advertising taglines.

Final Answer:Only assumption I is implicit