At the 7th Small Business Awards held in New Delhi, which startup company working in the daily milk and grocery delivery space was honoured with the Startup of the Year 2017 award?

Introduction / Context:
This question belongs to the startup and business awareness section of general knowledge. Recognising which Indian startup received important awards shows familiarity with the evolving entrepreneurial ecosystem. The Small Business Awards honour innovative firms that solve everyday problems such as last mile delivery of groceries and milk.

Given Data / Assumptions:
- The award is Startup of the Year 2017.
- The event is the 7th Small Business Awards in New Delhi.
- The company operates in the milk and grocery delivery segment.
- The options list several names that sound similar, but only one corresponds to a real recognised startup that received this award.

Concept / Approach:
Milkbasket is a well known Indian startup that provides early morning delivery of milk and groceries based on app orders. It became popular in urban areas for contactless and convenient household essentials. Media coverage highlighted that Milkbasket won the Startup of the Year 2017 award at the Small Business Awards, making it the correct choice in this question.

Step-by-Step Solution:
Step 1: Identify which option is the name of a real startup brand in Indian online grocery and milk delivery. Step 2: Recognise Milkbasket as an actual startup backed by venture investors and active in several Indian cities. Step 3: Recall that Milkmaid is a condensed milk product brand, not a separate hyperlocal startup, while Milkdairy, Milkbar, and Milkcrate are not widely known Indian startups in this award context. Step 4: Remember that news about the 7th Small Business Awards specifically mentioned Milkbasket winning Startup of the Year 2017. Step 5: Conclude that Milkbasket is the correct answer.

Verification / Alternative Check:
A good way to verify is to recall basic brand categories. Milkmaid is associated with a large food company and is a product line, not a standalone startup. By contrast, Milkbasket operates as an independent platform with a distinct business model of subscription based, app driven delivery. Such a model fits the typical profile of startups that receive awards at events focused on small and new businesses.

Why Other Options Are Wrong:
Milkmaid is a popular processed milk product and not the name of a startup that received this award.
Milkdairy is not recognised as a major Indian startup brand in the grocery delivery segment and does not match award reports.
Milkbar is a generic term for a small shop and is not tied to this specific Startup of the Year award in 2017.
Milkcrate is not associated with Indian small business awards in this context and is mainly used as a general term in other markets.

Common Pitfalls:
Exam setters sometimes use similar sounding names to test whether you truly know the brand or are guessing from the pattern. Candidates may also confuse a well known product with a startup company. Always differentiate product brands owned by large corporations and independent startups that offer services via mobile apps and raise venture funding.

Final Answer:
The correct answer is Milkbasket, which received the Startup of the Year 2017 award at the 7th Small Business Awards in New Delhi.