Google Certification problems
- 1. What is the formula for ranking keyword-targeted ads on the Search Network? Discuss
Correct Answer: (Maximum Cost Per Click) x (Quality Score)
- 2. What is one way to limit a user's access to only a specific number of accounts in the MCC? Discuss
Correct Answer: Create a new MCC account linked to the original MCC account Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account
- 3. What are some recommendations for increasing Quality Score for a keyword? Discuss
Correct Answer: Edit the ad associated with that keyword and direct users to a landing page that is very relevant
- 4. Dynamic Search Ads would be most helpful for
Options- A. Campaigns that need to reduce exposure on competitive keywords.
- B. Websites with hundreds or thousands of products, services, or listings that frequently change.
- C. A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.
- D. Moving an ads position dynamically in whatever direction a users eyes are looking. Also asked in: Software Architect, Project Manager, IT Trainer
- All the web pages (or)
- Specific webpages containing certain keywords.
- Save time. No more mapping keywords, bids, and ad text to each product on your website. Plus, Dynamic Search Ads may help you advertise to new markets faster than other alternatives.
- Frequent, automatic updates to your ads. When you make changes to pages in our index, we'll crawl your website again to help ensure that your ads are as up to date as possible.
- Show relevant, dynamically generated headlines with your ads. When a customer's search is relevant to your product or service, AdWords will dynamically generate an ad with a clear headline for the most relevant page on your site.
Correct Answer: Websites with hundreds or thousands of products, services, or listings that frequently change.
Explanation:
Dynamic Search Ads are the simplest way to find the customers searching on Google for indubitably what you offer. This is an ideal way for with a well-developed website or with a large inventory. Businesses with websites that contain a lot of content or well-structured URLs will see the best results from using Dynamic Search Ads.
Even well managed Adwords account with many keywords can miss relevant searches, experiance delays in getting ads added for new products or it may be out of Sync with what the website originally have.
How to Target :
You can target
Benefits of Dynamic Search Ads :
- 5. What happens when the Quality Score of a keyword is increased? Discuss
Correct Answer: The ad may earn a higher average position
- 6. What are the minimum requirements to run an ad on the Search Network? Discuss
Correct Answer: Text ad, keyword list, and a default bid
- 7. When a CPM and CPC bid compete against each other, how does Google determine each ad?s position? Discuss
Correct Answer: Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison
- 8. When setting up a Google AdWords Account, why should you choose your currency and time zone carefully? Discuss
Correct Answer: These can not be edited once the account is set up
- 9. What happens to the rest of your Google products if you change your password for AdWords? Discuss
Correct Answer: The new password will be required to log in to all other Google products
- 10. Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why? Discuss
Correct Answer: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests
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