What happens when the Quality Score of a keyword is increased?

More Questions from Google Certification

• What are the minimum requirements to run an ad on the Search Network?
• When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?
• When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?
• What happens to the rest of your Google products if you change your password for AdWords?
• Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?
• Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?
• How are +1s calculated for your ad and Google+ page when using the social extension on your ads?
• What can a location extension do?
• What is the effect of including both keywords and placements in an Ad Group on the Display Network?
• What should you use Ad Groups for?

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