Google Certification problems
- 1. What can you expect if you raise your bids? Discuss
Correct Answer: More conversions and a higher CPA, in general
- 2. Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit? Discuss
Correct Answer: A lower CPA may be accompanied by lower sales volume, reducing overall profit
- 3. What is the effect of including both keywords and placements in an Ad Group on the Display Network? Discuss
Correct Answer: Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords
- 4. Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network? Discuss
Correct Answer: Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary
- 5. What is keyword contextual targeting? Discuss
Correct Answer: It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads
- 6. Why is it a bad idea to duplicate keywords in multiple Ad Groups? Discuss
Correct Answer: Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run
- 7. If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English? Discuss
Correct Answer: They will see ads targeted to people located in Russia with the ads in English
- 8. How does the AdWords system decide which ad language to target? Discuss
Correct Answer: Language of ads is determined by the language setting of the Google interface the client is using
- 9. What is a primary benefit of location targeting? Discuss
Correct Answer: The ability to target combinations of countries, territories, and regions
- 10. Where can an advertiser change the location targeting of an ad? Discuss
Correct Answer: Location targeting is set at the campaign level
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