Critical Reasoning (Assumptions) Advertisement: 'Ensure a good night's sleep for your family with safe and effective X mosquito coil.' Which assumptions are implicit?

Introduction / Context:
Advertisements rely on what the audience already desires and believe. Here, the claim connects product use to 'a good night's sleep.' Identify which assumptions must be true for the message to persuade.

Given Data / Assumptions:

• I: X mosquito coil is better than any other mosquito coil.
• II: A good night's sleep is desirable.

Concept / Approach:
An ad does not need to assume absolute superiority over all competitors unless it states so. It does assume that the promised benefit is something the audience wants.

Step-by-Step Solution:
1) The ad promises 'good night's sleep' via X coil. For relevance, it presumes the target values good sleep (II).2) It says 'safe and effective,' not 'best of all.' Hence I (absolute superiority) is not required.3) Even if competitors are equally good, the ad still makes sense; thus I is not necessary.

Verification / Alternative check:
Negate II: 'People do not desire good sleep.' Then the pitch is unpersuasive. Negate I: 'X is not better than all others.' The ad can still stand; it may simply be one effective option.

Why Other Options Are Wrong:

• Only I / Both / Either: I is an unnecessary exaggeration.
• Neither: II is clearly required to motivate purchase.

Common Pitfalls:
Do not treat marketing puffery as a logical necessity unless explicitly stated. Focus on the minimal beliefs that make the appeal relevant to consumers.

Final Answer:
Only assumption II is implicit