If you have a keyword with a low CTR, what can you expect?

More Questions from Google Certification

• What is one way you can increase CTRs?
• What can you expect if you raise your bids?
• Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?
• What is the effect of including both keywords and placements in an Ad Group on the Display Network?
• Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?
• What is keyword contextual targeting?
• Why is it a bad idea to duplicate keywords in multiple Ad Groups?
• If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?
• How does the AdWords system decide which ad language to target?
• What is a primary benefit of location targeting?

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