Correct Answer: By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible
7. How are +1s calculated for your ad and Google+ page when using the social extension on your ads?
Correct Answer: Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords