Which of the following is an example of market failure?

Correct Answer: Inbound Marketing : Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention 1 Communication is interactive and two-way 2 Customers come to you via search engines, refferals and social media 3 Marketers provide value 4 Marketers seek to entertain and/or educate 5 It is a cheaper way of marketing 6 It is the new trend in marketing 7 People are more in control of what information they receive and how Outbound Marketing In Outbound marketing the company contacts the customer through a message It uses offline methods such as trade shows, mails to customers and calling customers 1 Communication is one-way 2 Customers are sought out via print, TV, radio, banner advertising and cold calls 3 Marketers Provide little to no added value 4 Marketers rarely seek to entertain or educate 5 It is expensive compared to inbound marketing 6 It is one of the traditional methods of marketing 7 In outbound marketing company is in control

Correct Answer: It is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit This recruited sales force is reffered to as the participant's 'downline' , and can provide multiple levels of compensation Other terms used for MLM include pyramid selling, network marketing and refferal marketing Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word-of-mouth marketing

Correct Answer: Marketspace refers to an information and communication based electronic exchange environment It is a relatively new concept in marketing Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies

Correct Answer: Benchmarking is the process of comparing one's business proceses and performance metrics to industry bests or best practices from other industries Dimensions typically measured are quality, time and cost

Correct Answer: Competition occurs when two or more organisations act independently to supply their products to the same group of consumers There are mainly two cases when firms can compete One is price where firms are selling identical or very similar products, they must compete on price with each firm trying to undercut the others The other is differentiation A non-price competition depends on making a product different from those of competitors and by giving it distinctive qualities that are valued by the target market This might include branding, styling, special features or higher levels of customer service Good competition provides more options to customers and also brings with it improved customer services

Correct Answer: Market Research

Correct Answer: Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better

Correct Answer: Protect the consumer from the seller who cheat to sell his product The FTC?s Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by collecting complaints and conducting investigations, suing companies and people that break the law, developing rules to maintain a fair marketplace, and educating consumers and businesses about their rights and responsibilities

Correct Answer: Office salaries expense

Explanation:

Office salaries expense would not come under a selling expense.

Correct Answer: The shipment has arrived at the local UPS facility responsible for final delivery.

Explanation:

Shipment movement information is captured each time a tracking label is scanned in the UPS delivery system. There may be several days between scans if the shipment is going cross-country or moving between countries.

 

Destination Scan: The shipment has arrived at the local UPS facility responsible for final delivery.

Arrival Scan: The shipment has arrived at a UPS facility.

Departure Scan: The shipment has departed a UPS facility and is on its way to the next UPS facility.

Origin Scan: UPS has received the shipment.