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Home Interview Marketing and Sales See What Others Are Saying!
  • Question
  • Managing direct and online marketing : What is direct marketing? Give some examples.


  • Correct Answer
  • In direct marketing, there is a direct interaction of the customers with the seller without any intermediaries Here, the role of the intermediaries is nil The medium used is more direct using telephone, mail, internet where the seller can directly reach out to the consumer Examples of such marketing include telemarketing, email, voicemail marketing, door-to-door selling etc This kind of marketing is more time saving as the problem of distance which may otherwise exist between the buyer and seller is eliminated and is also cost effective as it minimizes commuting costs 


  • More questions

    • 1. How would you automatically transfer your visitors to a new web page?
    • Discuss
    • 2. The threshold limit upto which coins can be issued as per the Coinage Act 2011 ?

    • Options
    • A. 100
    • B. 200
    • C. 500
    • D. 1000
    • Discuss
    • 3. Cash Reserve Ratio ( CRR) and Stautory Liquidity Ratio (SLR ) are terms most closely related to which of the following industries/markets :

    • Options
    • A. Mutual Fund
    • B. Income Tax
    • C. Stock Exchange
    • D. Banking
    • Discuss
    • 4. What is the minimum period of time for which one can open an FD(Fixed Deposit) account ?

    • Options
    • A. 15 days
    • B. 6 months
    • C. 7 days
    • D. 1 year
    • Discuss
    • 5. Which Bank has been given scheduled bank status by RBI ?

    • Options
    • A. Disha
    • B. Suryoday
    • C. Janalakshmi
    • D. Ujjivan
    • Discuss
    • 6. Which class is used to indicate Black Navigation Bar ?

    • Options
    • A. .navbar-inverse
    • B. .navbar-black
    • C. .navbar-dark
    • D. .navbar-default
    • Discuss
    • 7. The journal entry to record a credit sale is

    • Options
    • A. Accounts Receivable
    • B. Accounts Payable
    • C. Both A & B
    • D. None of the above
    • Discuss
    • 8. What is CRR rate?
    • Discuss
    • 9. Which among the following are not access Specifiers in C++?

    • Options
    • A. Public
    • B. Protected
    • C. Default
    • D. Private
    • Discuss
    • 10. In which year, the first bank of India "Bank of Hindustan" was established ?

    • Options
    • A. 1677
    • B. 1770
    • C. 1796
    • D. 1831
    • Discuss


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