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- Question
Selecting and managing marketing channels : What are the factors to be considered before deciding upon setting up a channel?
- Correct Answer
- aUnderstanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person bDetermining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc cType of channel members :Who all would be involved? Wholesalers, retailers? dThe criteria on which the channel members would be evaluated and selected eHow many intermediaries will be involved in the overall distribution?
- 1. Selecting and managing marketing channels : How are the channel members managed and motivated, once they are selected? Discuss
- 2. Selecting and managing marketing channels : On what criteria can channel members be evaluated for their proper selection? Discuss
- 3. Which of the following are examples of plagiarism? I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list. II. Using someone else's words in your writing without putting quotation marks around them. III. Reproducing a drawing or diagram without including information about where you found it.
Options- A. II only
- B. I only
- C. I and III only
- D. II and III only Discuss
- 4. Productivity is the combination of
Options- A. efficiency and energy
- B. efficiency and effectiveness
- C. efficiency and attitude
- D. effectiveness and resources Discuss
- 5. Demand side market failures occur when
Options- A. supply curves do not reflect the full cost of producing a good or services
- B. demand curves do not reflect consumer?s full willingness to pay for goods or services
- C. government imposes tax on a good or a service
- D. a good or service is not produced because no one demands it Discuss
- 6. Designing pricing strategies and programs : How do sellers respond to price changes of their competitors? Discuss
- 7. Designing pricing strategies and programs : How do buyers respond to price changes? Discuss
- 8. Promotions and promotion mix : What about the budget? We want our promotional campaigns to be cost effective enough. I don?t think we can afford celebrity endorsements as of now! Discuss
- 9. Managing retailing, wholesaling and market logistics : What is logistics management? Discuss
- 10. Managing retailing, wholesaling and market logistics : What are the essential characteristics of retailing? Discuss
Marketing and Sales problems
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Correct Answer: These days channel members are being accepted by companies as their partners The intermediaries are even being asked to integrate their business with the companies which results in lesser costs, greater efficiency and improved customer service Corporates like Airtel are adopting PRM (Partner relationship management) software to give that added advantage to their supply chain They organise rewards and recognition programs for their channel partners and also organise proper channels though which partners can vent any of their grievances relating to payments, violation of codes etc
Correct Answer: The SCPCA method can be used to evaluate channel members a) Sales (S): How much sales each channel member can give within a cetain time frame b) Cost(C): How much cost would be incurred for each channel? c) Profitability(P): Which channel can give better profitability to the company? d) Control(C): Whether company can have better control over its channel members or not e) Adaptability (A): Whether the channel alternatives are flexible enough to any changes or not The channel meeting the objectives of the company is selected
Correct Answer: II and III only
Explanation:
Plagiarism is when you copy someone's work and try to pass it off as your own. Plagiarism can be a violation of copyright laws and can be considered cheating, resulting in you getting a failing grade or even being kicked out of school.
Correct Answer: efficiency and effectiveness
Explanation:
Productivity is a result of the way that a business operates ? the result of the way that its people, business processes, different functional units and suppliers come together to meet the needs and wants of its customers.
Productivity is the combination of intelligent planning and focused efforts and hence, it is a combination of Efficiency and Effectiveness.
Efficiency :
Efficiency is an internal measure of performance for companies that shows how well the company converts inputs into outputs. The more the ratio of outputs to inputs approaches 100 percent, the better the efficiency of the process will be. In simple terms, it is ?doing things right? and comes from proper harnessing of time, cost and efforts.
Effectiveness :
Organizational effectiveness is an external measure of performance and indicates how well an organization fulfills the demands of various organizational stakeholders. Simply put, it is ?doing the right things."
Correct Answer: demand curves do not reflect consumer?s full willingness to pay for goods or services
Explanation:
Market failure arises because it is not possible for the market to correctly weight cost and benefits in a situation in which some of the cost is completely unaccounted.
Demand-side market failures happen when demand curves do not reflect consumer?s full willingness to pay for goods or services.
Supply-side market failures occur when supply curves do not reflect the full cost of producing a good or services.
Correct Answer: In the light of competition, it may be seen that competitors may initiate price changes If the cutting off on prices does not affect the company, then the current pricing strategy itself can be continued to maintain the profitability of the company However if the price change on one firm is affecting the other, then it can: areduce the product price at par with competitors? price or below competitors? price or b Provide added advantage to the existing product like better quality, or ?a buy one get one free? offer or cProvide better quality of the product at a higher price thereby not being at par with the competitors
Correct Answer: Depending upon the increase or decrease in price rates, buyers may respond accordingly Some buyers may assume that quality of the product may have reduced to to reduction in price or that the company may not be selling the product as per expectations The other assumption that buyers may make is that prices may go down in the future and so may delay purchase On the other hand increased price may lead to a decrease in demand as the product may be more costly for the consumers who may switch to another seller offering similar products at lower prices
Correct Answer: No problem We can use network marketing as an alternative The company already has its strong network of customers who can spread the word about its products They can encourage referral rewards for say every three customers who will buy our product or avail our service We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy So we don?t have to pay them as we would otherwise have to pay to a celebrity
Correct Answer: Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements
Correct Answer: aDirect interaction with customers: The retailer acts as the final link between the organisation and its customer The retailer knows his customer better than anyone He even suggests the customer what to purchase and allows him credit facilities to encourage frequent buying behaviour in the customer bSmall purchases: The customer purchases goods in small lots from the retail stores So there are frequent visits to the retail store by the customer cInstrument of marketing communication: via which information about the product is disseminated to the needy customers
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