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  • Question
  • Selecting and managing marketing channels : How are the channel members managed and motivated, once they are selected?


  • Correct Answer
  • These days channel members are being accepted by companies as their partners The intermediaries are even being asked to integrate their business with the companies which results in lesser costs, greater efficiency and improved customer service Corporates like Airtel are adopting PRM (Partner relationship management) software to give that added advantage to their supply chain They organise rewards and recognition programs for their channel partners and also organise proper channels though which partners can vent any of their grievances relating to payments, violation of codes etc 


  • Marketing and Sales problems


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    • 1. Selecting and managing marketing channels : On what criteria can channel members be evaluated for their proper selection?
    • Discuss
    • 2. Which of the following are examples of plagiarism? I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list. II. Using someone else's words in your writing without putting quotation marks around them. III. Reproducing a drawing or diagram without including information about where you found it.

    • Options
    • A. II only
    • B. I only
    • C. I and III only
    • D. II and III only
    • Discuss
    • 3. Productivity is the combination of

    • Options
    • A. efficiency and energy
    • B. efficiency and effectiveness
    • C. efficiency and attitude
    • D. effectiveness and resources
    • Discuss
    • 4. Demand side market failures occur when

    • Options
    • A. supply curves do not reflect the full cost of producing a good or services
    • B. demand curves do not reflect consumer?s full willingness to pay for goods or services
    • C. government imposes tax on a good or a service
    • D. a good or service is not produced because no one demands it
    • Discuss
    • 5. Managing the sales force : For a new salesperson, what are his training needs?
    • Discuss
    • 6. Selecting and managing marketing channels : What are the factors to be considered before deciding upon setting up a channel?
    • Discuss
    • 7. Designing pricing strategies and programs : How do sellers respond to price changes of their competitors?
    • Discuss
    • 8. Designing pricing strategies and programs : How do buyers respond to price changes?
    • Discuss
    • 9. Promotions and promotion mix : What about the budget? We want our promotional campaigns to be cost effective enough. I don?t think we can afford celebrity endorsements as of now!
    • Discuss
    • 10. Managing retailing, wholesaling and market logistics : What is logistics management?
    • Discuss


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