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  • Question
  • Promotions and promotion mix : What is the difference between a marketing mix and a promotional mix?


  • Correct Answer
  • A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business Marketing is very essential for the growth and continuity of business operations It helps in creating new customers and retaining the existing ones to keep the business ongoing Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately 


  • Marketing and Sales problems


    Search Results


    • 1. If Average Total Cost is declining then

    • Options
    • A. The Marginal Cost is Less than Average Cost
    • B. The Total Cost must also be Declining
    • C. The Marginal Cost is Greater than Average Cost
    • D. The Average Fixed Cost curve must lie above the average variable cost curve
    • Discuss
    • 2. What is Sales Order (SO)?
    • Discuss
    • 3. What is a Product Roadmap?
    • Discuss
    • 4. Concentrating the marketing efforts on one particular segment of consumers is known as ?

    • Options
    • A. Ambush Marketing
    • B. Niche Marketing
    • C. Content Marketing
    • D. Cloud Marketing
    • Discuss
    • 5. Marketing refers to -

    • Options
    • A. Execution of sales
    • B. Planning sales campaigns
    • C. Advertising and promotions
    • D. Philosophy that stresses customer value and satisfaction
    • Discuss
    • 6. Marketing organisation: As a consultant, what advice would you give a company while setting up its marketing department?
    • Discuss
    • 7. Managing the sales force : For a new salesperson, what are his training needs?
    • Discuss
    • 8. Demand side market failures occur when

    • Options
    • A. supply curves do not reflect the full cost of producing a good or services
    • B. demand curves do not reflect consumer?s full willingness to pay for goods or services
    • C. government imposes tax on a good or a service
    • D. a good or service is not produced because no one demands it
    • Discuss
    • 9. Productivity is the combination of

    • Options
    • A. efficiency and energy
    • B. efficiency and effectiveness
    • C. efficiency and attitude
    • D. effectiveness and resources
    • Discuss
    • 10. Which of the following are examples of plagiarism? I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list. II. Using someone else's words in your writing without putting quotation marks around them. III. Reproducing a drawing or diagram without including information about where you found it.

    • Options
    • A. II only
    • B. I only
    • C. I and III only
    • D. II and III only
    • Discuss


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