Concentrating the marketing efforts on one particular segment of consumers is known as ?

Correct Answer: Philosophy that stresses customer value and satisfaction

Correct Answer: Kotak Mahindra Bank

Correct Answer: idea generation

Correct Answer: All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales

Correct Answer: Online marketing is the exchange of products and services between the buyers and sellers on the internetIt is also known as e-marketing or internet marketing or online advertising It may take the form of : aB2C where the products are sold directly to the customers bB2B where trading networks or auction sites maybe used to reach out to the new customers and serve the existing one cC2C where one customer may further sell the product to another customer Examples of online marketing may include banner ads, blogs, social network advertisement

Correct Answer: A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals It is a high-level visual summary that maps out the vision and direction of your product offering over time 1 A product roadmap communicates the why and what behind what you're building 2 It's a guiding strategic document as well as a plan for executing the strategy 3 Roadmapping is the exercise of building a product roadmap Roadmaps can apply to new products or services or existing offerings

Correct Answer: The Sales Order is a confirmation document sent to the customers before delivering the goods or services Sales Order (SO) can be created once the quote is accepted by your prospective customer and the Purchase Order (PO) is sent by the customer for further processing

Correct Answer: The Marginal Cost is Less than Average Cost

Correct Answer: A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business Marketing is very essential for the growth and continuity of business operations It helps in creating new customers and retaining the existing ones to keep the business ongoing Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately

Correct Answer: As a consultant , I would: ? Recommend structuring of the marketing department as per the demands of the different tasks, roles and responsibilities keeping in mind the cost(budget) factor as long as it fits within the budget of the company ? Finding out and establishing the level of skills, duties and responsibilities of the employees via job descriptions and job specifications ? Proper and regular supervision of the department to ensure its smooth functioning ? Determine the marketing functions of the department as per the requirements (advertising,distribution channels,promotional activities)