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Home Interview Marketing and Sales Comments

  • Question
  • The new product development process usually starts with


  • Options
  • A. idea generation
  • B. market strategy development
  • C. concept development
  • D. idea screening

  • Correct Answer
  • idea generation 

  • Tags: CAT, Analyst

    Marketing and Sales problems


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    • 1. Controlling marketing activities : What does monitoring and controlling marketing activities entail?
    • Discuss
    • 2. Managing direct and online marketing : What is online marketing? Give examples.
    • Discuss
    • 3. A profit maximizing firm will

    • Options
    • A. Use less of an input
    • B. Operates where marginal revenue equals marginal cost.
    • C. Increase in production
    • D. All of the above
    • Discuss
    • 4. Effective teamwork and high productivity are good indications of positive

    • Options
    • A. productivity goals
    • B. reinforcement
    • C. horizontal relationships
    • D. socializing
    • Discuss
    • 5. What are the Softwares which can be useful in manufacturing unit?
    • Discuss
    • 6. Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments ?

    • Options
    • A. HDFC Bank
    • B. Yes Bank
    • C. Kotak Mahindra Bank
    • D. Punjab National Bank
    • Discuss
    • 7. Marketing refers to -

    • Options
    • A. Execution of sales
    • B. Planning sales campaigns
    • C. Advertising and promotions
    • D. Philosophy that stresses customer value and satisfaction
    • Discuss
    • 8. Concentrating the marketing efforts on one particular segment of consumers is known as ?

    • Options
    • A. Ambush Marketing
    • B. Niche Marketing
    • C. Content Marketing
    • D. Cloud Marketing
    • Discuss
    • 9. What is a Product Roadmap?
    • Discuss
    • 10. What is Sales Order (SO)?
    • Discuss


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