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Home Interview Marketing and Sales See What Others Are Saying!
  • Question
  • Controlling marketing activities : What does monitoring and controlling marketing activities entail?


  • Correct Answer
  • All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales 


  • More questions

    • 1. How would you automatically transfer your visitors to a new web page?
    • Discuss
    • 2. The threshold limit upto which coins can be issued as per the Coinage Act 2011 ?

    • Options
    • A. 100
    • B. 200
    • C. 500
    • D. 1000
    • Discuss
    • 3. Cash Reserve Ratio ( CRR) and Stautory Liquidity Ratio (SLR ) are terms most closely related to which of the following industries/markets :

    • Options
    • A. Mutual Fund
    • B. Income Tax
    • C. Stock Exchange
    • D. Banking
    • Discuss
    • 4. What is the minimum period of time for which one can open an FD(Fixed Deposit) account ?

    • Options
    • A. 15 days
    • B. 6 months
    • C. 7 days
    • D. 1 year
    • Discuss
    • 5. Which Bank has been given scheduled bank status by RBI ?

    • Options
    • A. Disha
    • B. Suryoday
    • C. Janalakshmi
    • D. Ujjivan
    • Discuss
    • 6. Which class is used to indicate Black Navigation Bar ?

    • Options
    • A. .navbar-inverse
    • B. .navbar-black
    • C. .navbar-dark
    • D. .navbar-default
    • Discuss
    • 7. The journal entry to record a credit sale is

    • Options
    • A. Accounts Receivable
    • B. Accounts Payable
    • C. Both A & B
    • D. None of the above
    • Discuss
    • 8. What is CRR rate?
    • Discuss
    • 9. Which among the following are not access Specifiers in C++?

    • Options
    • A. Public
    • B. Protected
    • C. Default
    • D. Private
    • Discuss
    • 10. In which year, the first bank of India "Bank of Hindustan" was established ?

    • Options
    • A. 1677
    • B. 1770
    • C. 1796
    • D. 1831
    • Discuss


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