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- Question
Managing direct and online marketing : What is online marketing? Give examples.
- Correct Answer
- Online marketing is the exchange of products and services between the buyers and sellers on the internetIt is also known as e-marketing or internet marketing or online advertising It may take the form of : aB2C where the products are sold directly to the customers bB2B where trading networks or auction sites maybe used to reach out to the new customers and serve the existing one cC2C where one customer may further sell the product to another customer Examples of online marketing may include banner ads, blogs, social network advertisement
- 1. A profit maximizing firm will
Options- A. Use less of an input
- B. Operates where marginal revenue equals marginal cost.
- C. Increase in production
- D. All of the above Discuss
- 2. Effective teamwork and high productivity are good indications of positive
Options- A. productivity goals
- B. reinforcement
- C. horizontal relationships
- D. socializing Discuss
- 3. What are the Softwares which can be useful in manufacturing unit? Discuss
- 4. Explain how can you calculate manufacturing work in progress? Discuss
- 5. What is the difference between lean manufacturing and JIT (Just-in-Time) Manufacturing? Discuss
- 6. Controlling marketing activities : What does monitoring and controlling marketing activities entail? Discuss
- 7. The new product development process usually starts with
Options- A. idea generation
- B. market strategy development
- C. concept development
- D. idea screening Discuss
- 8. Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments ?
Options- A. HDFC Bank
- B. Yes Bank
- C. Kotak Mahindra Bank
- D. Punjab National Bank Discuss
- 9. Marketing refers to -
Options- A. Execution of sales
- B. Planning sales campaigns
- C. Advertising and promotions
- D. Philosophy that stresses customer value and satisfaction Discuss
- 10. Concentrating the marketing efforts on one particular segment of consumers is known as ?
Options- A. Ambush Marketing
- B. Niche Marketing
- C. Content Marketing
- D. Cloud Marketing Discuss
Marketing and Sales problems
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Correct Answer: All of the above
Explanation:
A firm maximizes profit by operating where marginal revenue equals marginal cost. They use less of an input in producing more products to increse their profits.
Correct Answer: productivity goals
Explanation:
In general, we know that Effective teamwork yields high productivity which is a good indications of positive productivity goals.
Correct Answer: In manufacturing group, software that can be useful for Material Management and Manufacturing ERP Some of the organizations that provide the manufacturing software solution are Oracle ERP system, sap etc
Correct Answer: Manufacturing work in growth is when manufacturing firm transforms material into the work in process which includes labor, raw material, and factory overhead You can add all the below factors to know the amount of the manufacturing work in progress Labor amount Raw material inventory costs Production price A price of ending work in process for the accounting period
Correct Answer: Lean Manufacturing: catching the concept of JIT(Just-in-time) and re-examines it from the client point of view Anything that is made should put something of valuable to the client?s requirement For example, if you are manufacturing stereo system for a luxury car, you will imagine from the customer point of view like space occupancy, durability, sound quality, medium or loud sound, etc JIT (Just-in-Time): This methodology is described to provide that a product or part would arrive just in time to be used This method saves the price of the unused inventory, and eject the need of piling up inventory
Correct Answer: All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales
Correct Answer: idea generation
Correct Answer: Kotak Mahindra Bank
Correct Answer: Philosophy that stresses customer value and satisfaction
Correct Answer: Niche Marketing
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