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- Question
By monitoring ad campaign performance, an advertiser may obtain the information needed to
Options- A. determine if campaigns are meeting overall marketing and conversion goals
- B. create additional AdWords accounts for low-performing keywords
- C. compare campaign performance to that of individual competitors
- D. create duplicate ad groups with identical keywords and different ad variations
- Correct Answer
- determine if campaigns are meeting overall marketing and conversion goals
ExplanationBy monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.
- 1. Higher Quality Scores typically result in
Options- A. faster delivery of daily budget
- B. higher costs and lower ad positions
- C. lower costs and better ad positions
- D. less overall impressions Discuss
- 2. You can use display planner to
Options- A. add ads
- B. research keywords
- C. display network
- D. All of the above Discuss
- 3. Which describes how media and networks interact? Discuss
- 4. Why are commercial advertisements made?
Options- A. To convince the viewer to buy a product
- B. To confuse the viewer about the different products in market
- C. To dissuade the viewer from buying a product
- D. To highlight the flaws of a product Discuss
- 5. How would you design and promote an advertising campaign? Discuss
- 6. You can use Keyword Planner to identify
Options- A. Determine which Google Ads experience you're using.
- B. Which text ads are performing best based on your keywords
- C. Webpages where ad can appear based on your keywords
- D. The amount of traffic potential keywords might get Discuss
- 7. With YouTube Analytics, you can track metrics on
Options- A. TrueView ad skip rates
- B. Playback locations
- C. Cost-per-channel visit
- D. All of the above Discuss
- 8. How do you rate your English skills? Discuss
- 9. What will you do when a customer is abusive/irritated? Discuss
- 10. What is a KPO? What Is the difference between call center and a KPO? Discuss
Advertising and Media problems
Search Results
Correct Answer: lower costs and better ad positions
Explanation:
Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Correct Answer: display network
Explanation:
Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.
Correct Answer: Media and networks are connected in such a way that the consumer receives the effective information Media goes into different networks
Correct Answer: To convince the viewer to buy a product
Explanation:
Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.
* It is very important for a business to have its goods and services known to the public.
* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.
Correct Answer: An advertisement campaign must comprise of the following: - A solid marketing plan - Advertising budget - Media buying and planning - Choosing the right target audience - Selection of relevant advertising medium - Consistency in campaign theme - Frequency
Correct Answer: The amount of traffic potential keywords might get
Correct Answer: All of the above
Correct Answer: Again, before you apply for a job to a call center you should be aware that most of the call centers cater to English speaking customers and this needs you to speak clear English without any grammatical mistakes
Correct Answer: When you work at a call center you will come across irritated, angry, and abusive customers, you can say you will do that following to handle them: - Listen to them and empathize with their situation - Apologize and take ownership of the problem and give a solution - Approach them and ask for a reason for their displeasure - If they insist on talking to your manager, get him on line ASAP - Follow up after giving the solution and ask for feedback
Correct Answer: KPO stands for Knowledge Process Outsourcing It is a subset of call centers The ways in which a KPO differs from a call center are : 1 In KPO knowledge and information related work is carried out 2 Staff requirement is for highly skilled people 3 Is mainly related to support and not sales 4 Carries out works mainly for research and analysis process besides support
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