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- Question
Higher Quality Scores typically result in
Options- A. faster delivery of daily budget
- B. higher costs and lower ad positions
- C. lower costs and better ad positions
- D. less overall impressions
- Correct Answer
- lower costs and better ad positions
ExplanationHigher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
- 1. You can use display planner to
Options- A. add ads
- B. research keywords
- C. display network
- D. All of the above Discuss
- 2. Which describes how media and networks interact? Discuss
- 3. Why are commercial advertisements made?
Options- A. To convince the viewer to buy a product
- B. To confuse the viewer about the different products in market
- C. To dissuade the viewer from buying a product
- D. To highlight the flaws of a product Discuss
- 4. How would you design and promote an advertising campaign? Discuss
- 5. Dynamic remarketing lets an advertiser
Options- A. Re-run ad to increase the volume of people who will see it.
- B. Show prior visitors to his site ads that are based on products or services they saw on the site.
- C. Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC.
- D. Engage visitors to the website by opening a chat session. Discuss
- 6. By monitoring ad campaign performance, an advertiser may obtain the information needed to
Options- A. determine if campaigns are meeting overall marketing and conversion goals
- B. create additional AdWords accounts for low-performing keywords
- C. compare campaign performance to that of individual competitors
- D. create duplicate ad groups with identical keywords and different ad variations Discuss
- 7. You can use Keyword Planner to identify
Options- A. Determine which Google Ads experience you're using.
- B. Which text ads are performing best based on your keywords
- C. Webpages where ad can appear based on your keywords
- D. The amount of traffic potential keywords might get Discuss
- 8. With YouTube Analytics, you can track metrics on
Options- A. TrueView ad skip rates
- B. Playback locations
- C. Cost-per-channel visit
- D. All of the above Discuss
- 9. How do you rate your English skills? Discuss
- 10. What will you do when a customer is abusive/irritated? Discuss
Advertising and Media problems
Search Results
Correct Answer: display network
Explanation:
Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.
Correct Answer: Media and networks are connected in such a way that the consumer receives the effective information Media goes into different networks
Correct Answer: To convince the viewer to buy a product
Explanation:
Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.
* It is very important for a business to have its goods and services known to the public.
* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.
Correct Answer: An advertisement campaign must comprise of the following: - A solid marketing plan - Advertising budget - Media buying and planning - Choosing the right target audience - Selection of relevant advertising medium - Consistency in campaign theme - Frequency
Correct Answer: Show prior visitors to his site ads that are based on products or services they saw on the site.
Correct Answer: determine if campaigns are meeting overall marketing and conversion goals
Explanation:
By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.
Correct Answer: The amount of traffic potential keywords might get
Correct Answer: All of the above
Correct Answer: Again, before you apply for a job to a call center you should be aware that most of the call centers cater to English speaking customers and this needs you to speak clear English without any grammatical mistakes
Correct Answer: When you work at a call center you will come across irritated, angry, and abusive customers, you can say you will do that following to handle them: - Listen to them and empathize with their situation - Apologize and take ownership of the problem and give a solution - Approach them and ask for a reason for their displeasure - If they insist on talking to your manager, get him on line ASAP - Follow up after giving the solution and ask for feedback
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