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- Question
What are the various ways to measure the effectiveness of an advertising campaign?
- Correct Answer
- The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor The mathematical equation for measuring the effectiveness of an advertising campaign is: Advertising campaign effectiveness = Revenue + Return on investment (ROI) There are various ways to measure the effectiveness of advertising campaigns: - Conducting a survey after the campaign ends - Proportionate increase in the sales of that particular product/service - More customers calling to a toll-free and prescribed lines - Redemption of coupons and vouchers - Increased footfalls in the store to purchase product/service - Increased click on the company?s website
- 1. What is advertising? Discuss
- 2. What would you do if you run out of ideas for a new Ad? Discuss
- 3. What qualities does a person need to be successful in the field of advertising? Discuss
- 4. What factors would you consider to decide the target audience of your Ad? Discuss
- 5. How would you react if you felt you were being pushed too far at work? Discuss
- 6. How would you choose the best media to promote your advertisement? Discuss
- 7. How effective is online advertising? Which type of products should be advertised online? Discuss
- 8. Explain a.) Deceptive Ad b.) Unfair Ad Discuss
- 9. When someone clicks your ad, the actual amount you?re charged will be
Options- A. The minimum needed to hold your ad position, under the maximum cost-per-click limit
- B. The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
- C. The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater
- D. The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater Discuss
- 10. Video advertising on YouTube lets you
Options- A. use pay-per-report analytics and pay for click-through only
- B. use pay-per-report analytics and pay a single monthly fee
- C. use free video analytics
- D. pay a single monthly fee Discuss
Advertising and Media problems
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Correct Answer: Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information
Correct Answer: I would do the following if I run out of ideas for a new ad: - Word of mouth marketing - Direct marketing - Public opinions survey - Trade show/exhibition promotion etc
Correct Answer: The following are the qualities required to be successful in the field of advertising: - Creativity - Strategic focus - Knowledge and expertise in the field of advertising - Holding a relevant qualification in the field of advertising - Market research orientation - People skills etc
Correct Answer: The following are the factors to be considered before deciding the target audience for any advertisements: Age Working class (professionals) Non working class (Retired/Home makers) Socio economic status Region specific Religion/community etc
Correct Answer: Sample : If pushed too far I would consider speaking to my manager about workloads and expectations and try to resolve the situation
Correct Answer: It depends on the following factors: Reach Geographical spread Nature of target audience/clusters Previous successful track records Low budget; high returns etc
Correct Answer: Today, internet plays a pivotal role in both B2B and B2C space Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable It?s highly effective in creating and increasing brand awareness on a whole for any product/service The following are the various ways to measure the effectiveness of online advertising: Downloading of brochures/contact forms Completing a transaction on Shopping cart section of the website Subscription to newsletter/webinars Online enquiry about the product/service through company?s email address Google analytics Web analytics
Correct Answer: Deceptive Ad : Deceptive advertising is also known as ?False Advertising? It is one form of advertising that will equip consumers with false and misleading information Unfair Ad : Unfair advertising is very dangerous to consumers that involve legal binding When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as ?Unfair advertising?
Correct Answer: The minimum needed to hold your ad position, under the maximum cost-per-click limit
Correct Answer: use free video analytics
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