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  • Question
  • What are the various ways to measure the effectiveness of an advertising campaign?


  • Correct Answer
  • The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor The mathematical equation for measuring the effectiveness of an advertising campaign is: Advertising campaign effectiveness = Revenue + Return on investment (ROI) There are various ways to measure the effectiveness of advertising campaigns: - Conducting a survey after the campaign ends - Proportionate increase in the sales of that particular product/service - More customers calling to a toll-free and prescribed lines - Redemption of coupons and vouchers - Increased footfalls in the store to purchase product/service - Increased click on the company?s website 


  • More questions

    • 1. How would you automatically transfer your visitors to a new web page?
    • Discuss
    • 2. The threshold limit upto which coins can be issued as per the Coinage Act 2011 ?

    • Options
    • A. 100
    • B. 200
    • C. 500
    • D. 1000
    • Discuss
    • 3. Cash Reserve Ratio ( CRR) and Stautory Liquidity Ratio (SLR ) are terms most closely related to which of the following industries/markets :

    • Options
    • A. Mutual Fund
    • B. Income Tax
    • C. Stock Exchange
    • D. Banking
    • Discuss
    • 4. What is the minimum period of time for which one can open an FD(Fixed Deposit) account ?

    • Options
    • A. 15 days
    • B. 6 months
    • C. 7 days
    • D. 1 year
    • Discuss
    • 5. Which Bank has been given scheduled bank status by RBI ?

    • Options
    • A. Disha
    • B. Suryoday
    • C. Janalakshmi
    • D. Ujjivan
    • Discuss
    • 6. Which class is used to indicate Black Navigation Bar ?

    • Options
    • A. .navbar-inverse
    • B. .navbar-black
    • C. .navbar-dark
    • D. .navbar-default
    • Discuss
    • 7. The journal entry to record a credit sale is

    • Options
    • A. Accounts Receivable
    • B. Accounts Payable
    • C. Both A & B
    • D. None of the above
    • Discuss
    • 8. What is CRR rate?
    • Discuss
    • 9. Which among the following are not access Specifiers in C++?

    • Options
    • A. Public
    • B. Protected
    • C. Default
    • D. Private
    • Discuss
    • 10. In which year, the first bank of India "Bank of Hindustan" was established ?

    • Options
    • A. 1677
    • B. 1770
    • C. 1796
    • D. 1831
    • Discuss


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