Difficulty: Medium
Correct Answer: Twitter
Explanation:
Introduction / Context:
Global social media and technology companies frequently run training programmes to help advertisers and media agencies use their platforms more effectively. These programmes often target professionals in fast growing regions like Asia Pacific. This question asks you to remember which company launched a Digital Education Programme specifically for media agency professionals in the Asia Pacific region.
Given Data / Assumptions:
Concept / Approach:
The initiative referred to in the question is associated with Twitter. Twitter launched a Digital Education Programme aimed at training media agency professionals in planning and measuring effective campaigns on its platform across the Asia Pacific region. While Facebook and Google also conduct training, the specific phrasing of this programme in many exam capsules is linked with Twitter.
Step-by-Step Solution:
Step 1: Recall relevant news where a social media company introduced a structured digital education curriculum for agencies in Asia Pacific.
Step 2: Remember that Twitter was highlighted for this initiative to improve digital literacy and campaign effectiveness on its platform.
Step 3: Compare this recollection with the options given: Facebook, Google, Yahoo, and Twitter.
Step 4: Choose “Twitter” as the correct answer.
Verification / Alternative check:
You can cross check by thinking about the typical branding of each company's training programmes: Google usually uses names like “Digital Garage” or “Skillshop”; Facebook uses “Blueprint”; Twitter's programme in question is referred to more generally as a Digital Education Programme for agencies in Asia Pacific. This distinction supports the choice of Twitter.
Why Other Options Are Wrong:
Common Pitfalls:
Because Facebook and Google are more prominent in online advertising, many candidates instinctively pick one of them and overlook Twitter. Another pitfall is treating all digital training programmes as generic and not noting which company launched which specific initiative. Keeping a small table in your current affairs notebook mapping “company – programme name – region” can help avoid such confusion.
Final Answer:
The Digital Education Programme for media agency professionals in the Asia Pacific region was launched by Twitter.
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