Order-to-cash data sources: In a typical enterprise system, customer master details (name, address, shipping instructions, credit terms) are primarily captured and maintained by which subsystem?

Introduction / Context:
Customer data flows across the order-to-cash cycle. While many departments use the data, one subsystem typically owns the capture and maintenance of core customer master attributes used to create and process sales orders. Knowing the system of record prevents synchronization errors and duplicate maintenance.

Given Data / Assumptions:

• Name and address, shipping instructions, and credit terms are needed at order creation.
• Billing references the customer master but is not the primary capture point.
• Manufacturing consumes demand signals but does not maintain customer masters.

Concept / Approach:
The order entry subsystem (sales order processing) needs accurate master data to validate new orders, apply credit limits, and route shipments. It either maintains the master directly or interfaces with a centralized customer master service; operationally, order entry is where this data is essential and often initiated or updated through controlled processes.

Step-by-Step Solution:

Verification / Alternative check:
ERP modules (SD/Order Management) are documented as the master touchpoint for customers, with credit terms tied to order checks.

Why Other Options Are Wrong:

• Manufacturing information system: focuses on production planning and execution.
• Billing subsystem: uses the customer master to invoice but rarely owns master maintenance.
• Marketing information system: may manage prospects/segments but not operational shipping/credit terms.

Common Pitfalls:
Confusing CRM prospect records with ERP customer masters, which contain transactional terms and logistics data.

Final Answer:
order entry subsystem