Ayush Ayurvedic health and beauty care products were launched in India by which company?

Introduction / Context:
India has a strong tradition of Ayurveda, and many consumer goods companies have introduced Ayurvedic product lines in health and beauty care. Ayush is one such brand name that has been used for Ayurvedic personal care products. This question checks whether you can identify which company launched the Ayush Ayurvedic health and beauty range.

Given Data / Assumptions:

• Brand: Ayush Ayurvedic health and beauty care products.
• Options: Nestle, Dabur, HLL, Ponds.
• HLL stands for Hindustan Lever Limited, now known as Hindustan Unilever Limited (HUL).

Concept / Approach:
The concept is brand ownership in the FMCG space. Hindustan Lever Limited created a dedicated Ayurvedic brand named Ayush to tap into the traditional wellness market, offering products such as soaps, shampoos, and skin care items with Ayurvedic formulations. Dabur is also famous for Ayurveda, which can confuse students, but the specific Ayush brand was launched by HLL and not Dabur.

Step-by-Step Solution:
Step 1: Recognise that Dabur is strongly associated with Ayurveda, which may make it a tempting but not necessarily correct option. Step 2: Recall that HLL, now HUL, introduced the brand Ayush as a specialised Ayurvedic range of personal care products. Step 3: Nestle is a food and beverage company and is not known for Ayurvedic personal care brands in this context. Step 4: Ponds is primarily a skin care brand that itself is owned by HUL and is not the separate company launching Ayush. Step 5: Therefore, select HLL as the company that launched Ayush.

Verification / Alternative check:
Corporate profiles and brand listings from Hindustan Unilever describe Ayush as one of their Ayurvedic brands. Several general knowledge question banks on business awareness also ask this same question and list HLL (Hindustan Lever Limited) as the correct answer.

Why Other Options Are Wrong:
Nestle: Focuses on food, beverages, and nutrition products, not the specific Ayush Ayurvedic personal care line. Dabur: Famous for Ayurveda-based products but uses its own brand name Dabur, not Ayush, for its range. Ponds: A skin care brand within the HUL umbrella, not a separate company launching Ayush.

Common Pitfalls:
The most common mistake is to choose Dabur simply due to its strong association with Ayurveda. However, the brand name offered in the question is Ayush, which belongs to HLL or HUL. To avoid such confusion, it is useful to remember specific brand-to-company mappings, such as Ayush and Ponds with HUL, and Chyawanprash or Vatika with Dabur.

Final Answer:
Ayush Ayurvedic health and beauty care products were launched by HLL (Hindustan Lever Limited).