Asia's biggest milk brand Amul has announced plans to set up a new dairy processing plant with an investment of about Rs 200 crore in which of the following cities in Uttar Pradesh?

Difficulty: Easy

Correct Answer: Varanasi

Explanation:


Introduction / Context:
Amul is one of Asia's largest and most recognisable dairy brands, known for milk, butter, cheese, and a wide range of other products. It is operated by the Gujarat Cooperative Milk Marketing Federation (GCMMF). As part of its expansion, Amul has planned new processing facilities in various parts of India. This question focuses on a specific announcement to invest around Rs 200 crore in a new dairy processing plant in Uttar Pradesh and asks you to identify the correct city.


Given Data / Assumptions:

  • The company is Amul, a major dairy brand.
  • The investment mentioned is about Rs 200 crore.
  • The plant is to be set up in the state of Uttar Pradesh.
  • Options list Varanasi, Kanpur, Lucknow, and all of the above.


Concept / Approach:
Expansion decisions by companies like Amul are often reported in business news and are sometimes used as general knowledge questions. In this particular case, Amul announced a dairy processing plant in Varanasi, an important city on the banks of the Ganga in Uttar Pradesh. While Kanpur and Lucknow are also major cities, the specific project connected with an investment of about Rs 200 crore refers to Varanasi, not to all three cities together. Therefore, the correct answer is the single city of Varanasi.


Step-by-Step Solution:
Step 1: Note that the question mentions a single dairy processing plant, not multiple plants. Step 2: Recall that business reports highlighted Amul's decision to set up a plant in Varanasi with an investment of approximately Rs 200 crore. Step 3: Recognise that Kanpur and Lucknow are provided as distractor options, representing other large cities in Uttar Pradesh. Step 4: Eliminate the option all of the above because the grammar of the question refers to one plant in one city, not three separate installations. Step 5: Select Varanasi as the correct city where this specific investment and plant were planned.


Verification / Alternative check:
You can verify by recalling that Varanasi has been a focus for several major investment announcements across sectors, including dairy, infrastructure, and tourism. News articles about Amul's expansion into Uttar Pradesh typically mention Varanasi by name when referring to the Rs 200 crore plant. Kanpur and Lucknow may have other dairy or food processing units, but they are not tied to this particular Amul announcement in the same way.


Why Other Options Are Wrong:
Kanpur and Lucknow are significant urban and industrial centres, but the question tries to mislead by listing them alongside Varanasi. None of the reports related to this specific Rs 200 crore plant refer to Kanpur or Lucknow as the location. The option all of the above incorrectly suggests that one project covers all three cities, which contradicts the idea of setting up a plant in a single specified city.


Common Pitfalls:
Students sometimes choose all of the above when they are unsure or when they see multiple familiar city names, assuming the company might invest in many places at once. Another pitfall is failing to notice that the wording points to one plant in one city. Paying attention to singular and plural wording in such questions and remembering specific news items about Amul will help you avoid these errors.


Final Answer:
Amul planned to set up the Rs 200 crore dairy processing plant in Varanasi.

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