Difficulty: Medium
Correct Answer: Ford
Explanation:
Introduction / Context:
Automobile manufacturers often brand specific engineering innovations with unique marketing names to highlight improvements in strength, durability, or safety. The term \"Dura Technology\" is one such branding used in the car industry. This question checks business and brand awareness by asking which company introduced this technology in connection with building cars.
Given Data / Assumptions:
Concept / Approach:
Many of Ford's engines and technologies use the \"Dura\" prefix, such as Duratorq and Duratec, highlighting durability and performance. In question banks, \"Dura Technology\" is frequently associated with Ford. The correct approach is to recall which manufacturer commonly brands core technologies with the \"Dura\" prefix and has marketed them heavily in various markets.
Step-by-Step Solution:
Step 1: Recognise that the term \"Dura\" suggests durability, which is a desirable car feature.
Step 2: Recall that Ford has a family of engines and technologies with names like Duratorq and Duratec.
Step 3: Check mentally whether Mitsubishi, GM, or Maruti-Suzuki are known for this exact \"Dura\" branding. They are not commonly linked with this specific term in exam-oriented GK sources.
Step 4: On this basis, identify Ford as the company that has introduced \"Dura Technology\" in the context of building cars.
Verification / Alternative check:
The same question appears in multiple business awareness sets where the key explicitly lists Ford as the correct answer. Additionally, Ford marketing material in several regions has featured \"Dura\" based names for powertrain and body technologies, reinforcing the link between Ford and the \"Dura\" branding theme.
Why Other Options Are Wrong:
Mitsubishi: This Japanese car manufacturer is known for models like Lancer and Pajero but is not associated with \"Dura Technology\" in standard GK sources.
GM: General Motors has its own branding for engines and platforms but not this specific label in the context of exam GK question banks.
Maruti-Suzuki: Dominant in the Indian market with its own technology names, but the \"Dura\" branding is not typically linked to this company.
Common Pitfalls:
Because all the options are global automobile brands, some students may guess randomly or choose Maruti-Suzuki due to familiarity in India. Others may think of GM because it is a large US manufacturer. The best way to avoid such errors is to associate the word \"Dura\" the moment you see it with Ford's Duratorq and Duratec families, making Ford the natural and remembered choice.
Final Answer:
The company that introduced \"Dura Technology\" in building cars is Ford.
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