Fill in the blank with the best business verb (market share target) “Colgate has also set an ambitious aim of ______ an 8% value share of the toothpaste market by the end of the first year.” Choose the verb that completes the goal statement correctly and idiomatically.

Given data

• Company aim: reach an 8% value share in a market within a time frame.

Concept/ApproachIn marketing, the standard collocation is “capture market share.” Hence, “capturing an 8% value share.”

Option analysiscapturing — correct collocation with “market share.”printing/producing/extracting — do not collocate with “market share.”

Final Answercapturing