Difficulty: Easy
Correct Answer: Both I and II are implicit.
Explanation:
Introduction / Context:
An advertisement offers tea at a subsidised price to a target segment (labourers). For the message to be effective, two things must hold: affordability at the quoted price and the demand-stimulating effect of the discount.
Given Data / Assumptions:
Concept / Approach:
Marketing claims presuppose a price–demand relationship. If the price were still unaffordable or if discounts did not sway choices, the advertisement’s hook would fail.
Step-by-Step Solution:
1) The subsidy is highlighted as a benefit; this assumes buyers can pay Rs 2 (I).2) The very act of advertising a discount presumes discounts attract demand (II).3) Therefore both I and II are implicit.
Verification / Alternative check:
If Rs 2 remained unaffordable, the ad would miss its audience. If discounts did not alter behavior, announcing a lower price would lack persuasive power.
Why Other Options Are Wrong:
Only I/Only II/Either/Neither each ignores part of the minimal marketing logic.
Common Pitfalls:
Confusing “subsidised” with “free”; some ability to pay is still required. Also, attraction is behavioral, not guaranteed—assumption is about tendency.
Final Answer:
Both I and II are implicit.
Discussion & Comments