Under the Pradhan Mantri Surakshit Matritva Abhiyan, free health check ups and required treatment for pregnant women are provided on which fixed day of every month?

Introduction / Context:
The Pradhan Mantri Surakshit Matritva Abhiyan is a national programme that aims to provide assured, comprehensive and quality antenatal care to pregnant women. One of its key features is the designation of a fixed day each month when free health check ups and required treatment are offered. This date based detail is frequently tested in general awareness sections of government exams.

Given Data / Assumptions:
- The scheme in question is Pradhan Mantri Surakshit Matritva Abhiyan.
- The question asks about the fixed day of every month on which services are provided.
- The options list several possible dates: 1st, 9th, 15th, 21st and 30th of every month.

Concept / Approach:
The central idea is that the programme uses a memorable date to encourage pregnant women to visit health facilities for regular check ups. This date is the ninth of each month, which is also symbolically linked to the nine months of pregnancy, making it easy to recall. Remembering this symbolic association helps you choose the correct date quickly in exams.

Step-by-Step Solution:
Step 1: Recall the key design of the Pradhan Mantri Surakshit Matritva Abhiyan, which includes special antenatal clinics on a fixed day. Step 2: Remember the slogan and promotional materials that highlight the ninth day of every month as the day of free antenatal services. Step 3: Compare the given options and identify that only option B mentions the ninth of every month. Step 4: Verify mentally that this matches the symbolic link between nine months of pregnancy and the ninth day chosen for the campaign. Step 5: Select 9th of every month as the correct answer.

Verification / Alternative check:
Official programme descriptions, government advertisements and health ministry guidelines clearly state that special antenatal clinics under this scheme are held on the ninth day of every month across facilities. This date is repeated in campaign logos and posters. Cross checking with such sources confirms the answer and reinforces the association between the number nine and maternal health under this programme.

Why Other Options Are Wrong:
1st of every month: Although some schemes begin on the first day, this particular programme is specifically tied to the ninth.
15th of every month: This is the mid point of the month but has no special significance in the design of this scheme.
21st of every month: This date is not used in official branding or operational guidelines for the programme.
30th of every month: Not all months have a thirtieth day, and this date is not connected to the scheme.

Common Pitfalls:
Students may remember that there is a fixed day but mix it up with dates from other schemes, such as immunisation or child health days. Another pitfall is assuming that the first day of the month must be the correct one simply because it appears more natural. To avoid confusion, link the scheme to the concept of nine months of pregnancy and therefore to the ninth day of each month.

Final Answer:
Under the Pradhan Mantri Surakshit Matritva Abhiyan, free health check ups and required treatment for pregnant women are provided on the 9th of every month.