Which Pension Fund Manager has launched a first-of-its-kind NPS Preference Index that highlights the preference of NPS amongst different consumer groups?

### Concept & Financial Indices The National Pension System (NPS) is a voluntary, long-term retirement savings scheme. Pension Fund Managers (PFMs) track consumer behavior to optimize their offerings and expand coverage. ### Step-by-Step Solution * To deeply understand what drives consumers towards the National Pension System across different demographics, an index was created. * HDFC Pension Management launched this first-of-its-kind "NPS Preference Index". * The index measures consumer familiarity, appeal, and consideration for the NPS, helping gauge retirement planning awareness in India. ### Exam Strategy & Shortcut HDFC is historically known in the Indian financial sector for launching proprietary indices and barometers (like housing or investment indices). If a "first-of-its-kind" financial index is launched by a private entity, HDFC is statistically a highly probable candidate. ### Common Pitfall Many candidates select SBI Pension Fund or LIC Pension Fund, incorrectly assuming that government-backed or older traditional institutions would be the ones launching national awareness indices. ### Final Answer Therefore, the correct answer is **HDFC Pension Management**.