Promotions and promotion mix : What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Correct Answer: No problem We can use network marketing as an alternative The company already has its strong network of customers who can spread the word about its products They can encourage referral rewards for say every three customers who will buy our product or avail our service We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy So we don’t have to pay them as we would otherwise have to pay to a celebrity