Question 1

Why are commercial advertisements made?

Accepted Answer

Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services. * It is very important for a business to have its goods and services known to the public. * It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.

Question 2

You can use display planner to

Accepted Answer

Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.

Question 3

Higher Quality Scores typically result in

Accepted Answer

Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Question 4

By monitoring ad campaign performance, an advertiser may obtain the information needed to

Accepted Answer

By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.

Advertising and Media Questions