Question 1

What factors would you consider to decide the target audience of your Ad?

Accepted Answer

The following are the factors to be considered before deciding the target audience for any advertisements: Age Working class (professionals) Non working class (Retired/Home makers) Socio economic status Region specific Religion/community etc

Question 2

What qualities does a person need to be successful in the field of advertising?

Accepted Answer

The following are the qualities required to be successful in the field of advertising: - Creativity - Strategic focus - Knowledge and expertise in the field of advertising - Holding a relevant qualification in the field of advertising - Market research orientation - People skills etc

Question 3

What would you do if you run out of ideas for a new Ad?

Accepted Answer

I would do the following if I run out of ideas for a new ad: - Word of mouth marketing - Direct marketing - Public opinions survey - Trade show/exhibition promotion etc

Question 4

What is advertising?

Accepted Answer

Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information

Question 5

What are the various ways to measure the effectiveness of an advertising campaign?

Accepted Answer

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor The mathematical equation for measuring the effectiveness of an advertising campaign is: Advertising campaign effectiveness = Revenue + Return on investment (ROI) There are various ways to measure the effectiveness of advertising campaigns: - Conducting a survey after the campaign ends - Proportionate increase in the sales of that particular product/service - More customers calling to a toll-free and prescribed lines - Redemption of coupons and vouchers - Increased footfalls in the store to purchase product/service - Increased click on the company’s website

Question 6

How would you choose the best media to promote your advertisement?

Accepted Answer

It depends on the following factors: Reach Geographical spread Nature of target audience/clusters Previous successful track records Low budget; high returns etc

Question 7

How effective is online advertising? Which type of products should be advertised online?

Accepted Answer

Today, internet plays a pivotal role in both B2B and B2C space Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable It’s highly effective in creating and increasing brand awareness on a whole for any product/service The following are the various ways to measure the effectiveness of online advertising: Downloading of brochures/contact forms Completing a transaction on Shopping cart section of the website Subscription to newsletter/webinars Online enquiry about the product/service through company’s email address Google analytics Web analytics

Question 8

Explain a.) Deceptive Ad b.) Unfair Ad

Accepted Answer

Deceptive Ad : Deceptive advertising is also known as “False Advertising” It is one form of advertising that will equip consumers with false and misleading information Unfair Ad : Unfair advertising is very dangerous to consumers that involve legal binding When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”

Question 9

When someone clicks your ad, the actual amount you’re charged will be

Accepted Answer

The minimum needed to hold your ad position, under the maximum cost-per-click limit

Question 10

Video advertising on YouTube lets you

Accepted Answer

use free video analytics

Question 11

Dynamic remarketing lets an advertiser

Accepted Answer

Show prior visitors to his site ads that are based on products or services they saw on the site.

Question 12

How would you design and promote an advertising campaign?

Accepted Answer

An advertisement campaign must comprise of the following: - A solid marketing plan - Advertising budget - Media buying and planning - Choosing the right target audience - Selection of relevant advertising medium - Consistency in campaign theme - Frequency

Question 13

Why are commercial advertisements made?

Accepted Answer

Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services. * It is very important for a business to have its goods and services known to the public. * It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.

Question 14

Which describes how media and networks interact?

Accepted Answer

Media and networks are connected in such a way that the consumer receives the effective information Media goes into different networks

Question 15

You can use display planner to

Accepted Answer

Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.

Question 16

Higher Quality Scores typically result in

Accepted Answer

Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Question 17

By monitoring ad campaign performance, an advertiser may obtain the information needed to

Accepted Answer

By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.

Question 18

You can use Keyword Planner to identify

Accepted Answer

The amount of traffic potential keywords might get

Question 19

With YouTube Analytics, you can track metrics on

Accepted Answer

All of the above

Advertising and Media Questions