Which fintech company has launched a new shopping app called "Pincode" which is built on top of the ONDC platform?

### Concept & Facts ONDC (Open Network for Digital Commerce) is a government-backed initiative in India aimed at democratizing e-commerce by creating an open network, breaking the monopoly of giant e-commerce platforms. ### Step-by-Step Solution * Fintech major PhonePe recognized the potential of the ONDC network for hyperlocal commerce. * To capitalize on this, PhonePe launched a separate, standalone consumer shopping app named "Pincode". * The app is designed to connect consumers with local neighborhood stores directly through the ONDC protocol. ### Exam Strategy & Shortcut PhonePe is aggressively expanding beyond basic UPI payments into merchant services and e-commerce. Pincode is their flagship entry into the ONDC ecosystem. ### Common Pitfall Selecting Paytm, as they were the very first major app to integrate ONDC directly into their main app. However, the specific *new, standalone app* called "Pincode" belongs exclusively to PhonePe. ### Final Answer Therefore, the correct answer is **PhonePe**.