Under the Food Safety and Standards Authority of India (FSSAI) campaign “Eat Right Movement”, which Bollywood actor was selected as the brand ambassador for the “Aaj Se Thoda Kam” initiative?

Introduction / Context:
The Food Safety and Standards Authority of India (FSSAI) launched the “Eat Right Movement” to encourage healthier eating habits and to reduce the intake of excess salt, sugar and fat in everyday diets. As part of this movement, a specific campaign called “Aaj Se Thoda Kam” was created to nudge citizens to consume these ingredients in moderation. To reach a wide audience, FSSAI appointed a popular Bollywood actor as brand ambassador for this initiative. This question asks candidates to identify that actor.

Given Data / Assumptions:
- The campaign is “Aaj Se Thoda Kam” under the broader “Eat Right Movement.”
- It is led by FSSAI and the Ministry of Health and Family Welfare.
- Options for brand ambassador are M. S. Dhoni, Virat Kohli, Rajkummar Rao and Amitabh Bachchan.
- Standard health and nutrition related current affairs knowledge is assumed.

Concept / Approach:
FSSAI chose actor Rajkummar Rao as the brand ambassador for the “Aaj Se Thoda Kam” component of the Eat Right Movement. In campaign videos and promotional material, Rajkummar Rao appears delivering the message that people should gradually reduce their consumption of salt, sugar and fat. While other celebrities such as Virat Kohli and Amitabh Bachchan support various health and nutrition campaigns, the specific slogan “Aaj Se Thoda Kam” under the Eat Right Movement is closely linked with Rajkummar Rao.

Step-by-Step Solution:
Step 1: Recall that the “Eat Right Movement” involves several campaigns and celebrity endorsements.
Step 2: Remember that the phrase “Aaj Se Thoda Kam” is used in television and online advertisements featuring Rajkummar Rao.
Step 3: Eliminate M. S. Dhoni and Virat Kohli, who are associated with other sports and health related messages but not this specific slogan as the primary face.
Step 4: Recognise that Amitabh Bachchan endorses many social campaigns but is not the main face of “Aaj Se Thoda Kam.”
Step 5: Choose “Rajkummar Rao” as the correct answer.

Verification / Alternative check:
FSSAI and media reports clearly mention that Rajkummar Rao is the brand ambassador for the Eat Right Movement's “Aaj Se Thoda Kam” campaign. Video advertisements on television and digital platforms also show him promoting the idea of cutting down on salt, sugar and fat. Exam oriented health and nutrition capsules often summarise this with a simple line: “Eat Right Movement (Aaj Se Thoda Kam) – brand ambassador Rajkummar Rao.” Recalling this association confirms that he is the correct choice.

Why Other Options Are Wrong:
- M. S. Dhoni: A celebrated cricketer and brand ambassador for many products, but not the main face of the “Aaj Se Thoda Kam” campaign.
- Virat Kohli: Also associated with healthy living and some FSSAI promotional work, but the specific “Aaj Se Thoda Kam” advertisements are led by Rajkummar Rao.
- Amitabh Bachchan: A leading figure in many public awareness campaigns, such as polio and tuberculosis, but not the primary ambassador linked with this FSSAI slogan.

Common Pitfalls:
Because several celebrities support different parts of FSSAI and health related campaigns, candidates sometimes mix up which person is associated with which slogan. They may know that Virat Kohli has appeared in messages about fortified foods, or that Amitabh Bachchan has worked on other government health campaigns, and wrongly select those names. To avoid confusion, students should connect each slogan with the correct face: for example “Aaj Se Thoda Kam – Rajkummar Rao.” Creating short flashcards of campaigns and their ambassadors can make revision much easier.

Final Answer:
Under the Eat Right Movement, the “Aaj Se Thoda Kam” campaign's brand ambassador is Rajkummar Rao.